Under armour buys myfitnesspal2/14/2024 Some of the company’s other apps experience usage spikes in the summer season. For example, the MyFitnessPal nutrition tracking app sees a spike in new users on New Year’s Day. Under Armour also sought the elasticity to support cyclical app usage. “We wanted to be more dynamic and focus more on our growth instead of optimizing our data center footprint,” says Jesse Demmel, vice president of platform engineering for Under Armour Connected Fitness. However, the company struggled to manage that growth while relying on an IT hosting provider. “Lululemon management is confident, and we agree, that the investment in Mirror provides the Lululemon brand in-home access to both existing and new Lululemon customers.The Under Armour Connected Fitness platform is in high-growth mode, with more people using its suite of fitness apps every day. “The acquisition of Mirror provides Lululemon a foothold in the home fitness market, which has become more important due to the COVID-19 crisis,” Susquehanna Financial Group analyst Sam Poser wrote in a distribution note. The company is known for its interactive mirror workout platform that features live and on-demand classes. announced late last month that it had entered into a deal to acquire in-home fitness startup acquire Mirror for $500 million. Under Armour’s potential move away from MyFitnessPal comes at a time where other big names in the athletic apparel space are bolstering their digital investments. We’re finding the smartest people that could help us inform our consumer to make better decisions, to live healthier lives.” “Over 2 billion workouts and over 389 million runs were logged into our database last year. “We run through life and expect to remain healthy, but things happen and the ability for us to use predictive analytics and data can help us,” Under Armour founder Kevin Plank told FN in May 2016. The following year, Under Armour launched Connected Footwear. The company also purchased MapMyRun and Endomondo that year, which helped build its Connected Fitness digital platform. Under Armour acquired MyFitnessPal to add to its existing MapMyFitness platform. Under Armour Founder Kevin Plank Reveals How the Brand Is Finding Its Identity in Footwear
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